The concept of Sustainable or Conscious Fashion is growing at a rapid rate among shoppers today.

Although understanding the concept isn’t as easy as learning ABC, here’s a list of some of the terminology and ideas of conscious fashion to get you started!

1 | Fast-fashion

Fast translates to the fastest turnaround time possible of an idea from inspiration to shop floor. In other words, fast fashion is what makes you want to ‘update their look’ and be a part of the trending style.

This leads to fast manufacturing of the clothing in low-cost (AND low quality) working conditions and lower wages to ensure a reasonable profit margin through the sale.

2 | Fair-trade

As the name suggests, ‘fair trade’ usually means the assurance given by a company to its consumers that their products have been made using fairly paid workers. The Certification of Fair-trade cotton clothing sets a minimum price to be paid to producers based on the cost of production.

The Fair-trade mark certifies the cotton only, while the spinner, knitter, weaver, dyer, manufacturers and sub-contractors have to respect the Fair-trade Trading Standards to ensure quality manufacturing.

3 | Recycling & Up-cycling

Recycling uses less energy to produce a fabric from textiles, reducing the quality of the product over time and downgrading the product to a wiping rag or mattress filling.

‘Up-cycling’ is the reuse of the product to increase or stabilize its quality. For example, refashioning the product into a newer garment to maintain its quality and sustain over time.

4 | Xenophile

We all enjoy new trends and designs from across the globe and want to look avant-garde when it comes to sporting a ‘new look’. If you are attracted to a product which is inspired from or is a part of a foreign brand’s collection, you would fall in this category!

Essentially, an individual attracted to foreign peoples, manners, cultures or fashion is a Xenophile. Sustainable fashion sways away from this bubble to focus on supporting and creating equality in developing nations to share the conditions of factory workers from far off locations visually.

5 | Natural Dyes

Have you ever wondered if dyes ever really be all-natural? These questions can be answered by looking at the newly-popular eco jeans that use natural Indigo dye!

Natural dyes are gaining mainstream significance on a big commercial scale today. They are made from natural sources like plants, berries and insects making them biodegradable and emitting zero carbon into the environment. However, using natural dyes is expensive and involves extensive hard work; hence, most manufacturers adopt/ develop several ranges of dyes from which harmful substances normally used in synthetic dyes, have been eliminated.


*Watch this space for more to build your knowledge as a Conscious Fashion Shopper!*