The concept of ‘Farm to Fashion’ is similar to restaurants providing farm-to-table goodies, fashion houses and designers have begun tailoring clothes for consumers who choose to wear their values on their sleeves. They stand for the materials and labor to be sourced ethically and from eco-friendly sources.

Can Fashion Save The Planet?

We’re all about doing our bit for the environment in India today. From saying no to plastic bags and straws to the growing trend of shopping consciously, Indians are now looking deeper into the making of products before purchasing them.

Designers all over the world are slowly shifting towards sustainable fashion, but does the average consumer/shopper even know what eco-friendly fashion is?

It is important for resident shopaholics to switch from fast fashion and high-street glam to something more eco-friendly, like an embroidered cotton jumpsuit. It’s time for us to start questioning the clothes they buy, where they’re made how they’re made who made them and do we really even need them?

2018 is the year we start thinking about the stories behind what we wear, peeps! Productions of excellent designs, using excellent methods at affordable costs coexist to create transforming organic styles in the fashion world.

Greener Wardrobes | Cotton Couture

Handloom has taken centre stage in the Indian fashion industry today. Increasing awareness of the need for sustainability and reviving our heritage textiles is pushing consumers to contribute to the conscious effort of creating a greener fashion scene in India.

Gone are the days when cotton couture was considered ‘artsy’ or ‘intellectual’. Today, sustainability is becoming a rejuvenating lifestyle for many people, from hand-woven saris and everyday wear to detailing in embroidery and embellishments in formal outfits!

Ethicus is one of the brands catering to this lifestyle, with its successful debut at LFW ’17 and its elegant spring collection touching the hearts of Delhiites.

Making Sustainable Fashion Fashionable

The fashion-conscious now have a conscience!

Imagine this: You’re walking down a street in the city wearing a gorgeous sweater looking absolutely fabulous. A woman approaches you and says, “I love your look! Who’s the farmer?”

We might focus our attention on the brand, designer, influencer, troubling statistics and even factory conditions. What we don’t know is how the sheep producing wool for our favourite sweaters are being raised. It is important to consider the fact that farmers mark the very beginning of fashion.