#WNWRecommends : Trends To Watch Out For
Indian sustainable fashion brands face a tough challenge in making sustainable fashion that’s sexy in the country. This factor of giving sustainable clothing a nifty edge is uncontrollably compromised in the drive to produce ethical fashion and promote ingenious crafts.
This challenge can be tackled by looking at the sales model of sustainable fashion through collaborations between Fashion Designers and Sustainable fabric manufacturers.
Alongside increasing awareness about the importance sustainability, appealing sustainable designs could be offered at reasonable prices to the young buyer and impact purchase.
Let’s look at Raymond, a leading luxury apparel brand, which launched a collection of ‘The Story Re-Spun’ in collaboration with young designers like Gaurav Khanijo, Anuj Bhutani, Ujjawal Dubey and Alan Kaleekal.
This Khadi Project comprises of tuxedos, suits, bomber jackets, hoodies, and kurtas to suit the modern taste. The brand also offers a range of khadi accessories to pair them with like cuff links, ties, pocket squares, and shoes.
Now, compare the two images below –
Hemang Agarwal’s summer 2018 Collection (left) and Doodlage’s up-cycled Re-Purpose Project (right)
Can you imagine the variety of sustainable fashion to choose from, if more and more designers collaborate with brands like Doodlage, presenting Indian consumers with the ideal mix of appealing designs, ethical fashion and reasonable prices!
#WNWRecommends : Top Brands We Love!
Chiaroscuro Bags | Read more here
Chiaroscuro is a New-Delhi based workshop initiative which specializes in crafting leather collectibles while harnessing the skills of Indian craftsmen. Their approach of ‘single-artisan-made’ means all the design and manufacture of the products takes place in the Chiaroscuro workshop.
Forty Red Bangles | Read more here
Ramona Saboo, born and raised in Australia, moved to Mumbai and founded Forty Red Bangles in 2011. The brand stands true to its name with Ramona starting her journey as an Indian bride with this label. All designs are created in-house, each with a story to tell.
Anokhi | Read more here
One of the oldest brands in the market that is creating and promoting organic fashion, Anokhi specializes and pioneers in hand-block printing with vegetable colour dyes. Their designs blend contemporary styles with bold striking graphics and colours.