Eco-friendly, sustainable, ethical, green… so many words to describe how we feel towards our planet but little do we show our concern to it. They say, ‘actions speak louder than words’ and this is a HUGE STEP in that direction! Documentaries, threats to environmental stability, government initiatives and substantial damage caused have influenced the consumer’s view on sustainability.
It is not only this demand for sustainable living that has grown but also the willingness of a consumer to put their money where their heart is. From global research conducted recently, the number of consumers who would pay more for eco-friendly products has increased from 49% (2011) to 57% (2018).
And they’re not all talk – they’re taking serious action.
A buyer has your product in one hand, and your competitors in the other.
This customer is trying to figure out which product to purchase.
They’re in ‘buying mode’ and just need one little thing to push them over the edge.
On your packaging, this customer reads:
“ This packaging is made from 100% recycled material and will break down into non-toxic organic matter in 15 years. “
CONSUMERS x SUSTAINABLE PACKAGING
Grappling with the impact on our environment at this stage isn’t easy. So, where do we go from here? As individuals, it can seem that our efforts go in vain – but they do not. The smallest changes we make to shift to sustainable can reduce this impact. Swapping light bulbs for energy-saving LED alternatives or plastic to reusable water bottles – it’s an important baby step towards the greater goal.
Going from the traditional phrase of ‘reduce, reuse, recycle’ to reflecting the values they represent is what can make us eco-conscious consumers or shoppers.
THE TREND OF SUSTAINABLE PACKAGING
Eco-friendly packaging is more than just a buzzword. In fact, based on our research,
we’d say eco-packaging for your brand is no longer an option – it’s a necessity.
Sustainable packaging is packaging that, over time, reduces its environmental footprint. How can a brand implement this? – Ingredients must be raw and 100% recycled, a minimized production/supply process and reusability contributing to a circular economy.
Eco packaging needs to consider the economic factor. It needs to be priced competitively over traditional oil-based/single-use packaging options. This trend of sustainable packaging is catching up with consumers fast and directly influencing their brand loyalty. The consumers genuinely care for packaging that helps the environment they’re expecting more from brands.
YOUR BRAND NEEDS THIS WAKE-UP CALL
Now that we’ve broken down the term ‘sustainable packaging’ and its importance… let’s dive into the world of eco-friendly packaging, and see it’s benefits for your brand –
- Recycling can let consumers feel they’ve taken an active role in protecting the planet
- Branding a well-placed statement on environmental protection can place your brand higher than another in the mind of the buyer, even if it’s not the most important thing to them
- Switching to a lighter weight material can positively impact your carbon footprint
- Creative and innovative solutions allow for more space and storage at your facilities
We all have a responsibility to care for the environment and your brand’s responsibility to help your customers do the same.